Our Learnings

Articles about innovation, user research and product discovery.

Our toxic relationship with sticky notes.

A sticky note is a small rectangular piece of paper that we can stick on a wall, and move around. It has three key characteristics - colour, size, and stickiness. And with just these three, they are a key tool of modern product, design and business strategy. 

How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder.

Why we closed down a million-dollar business.

We started our last company, SliceBread, in December 2015. Within three months we were able to bootstrap the company into profitability. We raked in half a million in revenues in the first year and grew consistently over the next eighteen months. And yet, in June 2018, we ceased operations.