epiphany stores everything you need to know about your customers, like their information and research data so you can create segments, keep track of interactions, and find people to test your ideas.
Create customer profiles, organise them into segments, tag key findings from your interactions, visualise findings across segments and see the difference in what your customers needs
✔ Filter highlights by tags, keywords
✔ View customer profiles
✔ Add segments to customer profile
✔ Link customer profiles to the data you gather
✔ Review findings from your past interactions
✔ Search and filter customer profiles by demographics and segments
✔ Sort profiles by date of last interaction, total number of interactions, etc
Hear from your customers, in their own words, inspire your team to find solutions to their needs
Keep track of who needs what, organise customers into segments, see what’s important across all your customer segments
Identify underserved opportunities across all your customer segments, focus on addressing needs of the segments you’re targeting
I can easily show stakeholders all the interviewees' opinions about a topic, in their own words.
One thing I'm trying to avoid is only listening to the loud minority. I encourage my team to look at the sample size- even if it's small, it still is some kind of indication that the problem may be serious.
By knowing the participants that you've spoken to, and the breakdown of their characteristics, you can make sure that you've covered a representative sample… as much as possible.
We're working on a B2B product that serves two different groups of people, so it's really important for us to know who wants what, and who needs what. With epiphany we are able to use segments to do just that.
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