Innovation

A sticky note is a small rectangular piece of paper that we can stick on a wall, and move around. It has three key characteristics - colour, size, and stickiness. And with just these three, they are a key tool of modern product, design and business strategy. 

Creating a product that meets users’ demand is the key to the success of any business. It’s simple - if your users don’t like your product, your business fails. And the further you are in the product creation process, the harder it is to admit that you are creating the wrong product.

Service design isn’t a new concept in the design world. To put it in simple words, it is designing service in such a way that it meets users’ requirements. Service design involves the proper organisation of people, infrastructure, and material to design a service based on users’ expectations. It consists of developing the best practices of service that are within the capabilities of the service provider and at the same time, meet the needs of users.

Insights are patterns in the observations we make in the world. They give us an understanding of a specific cause and effect within a specific context. And help us explain our observations.We find them subconsciously, and we aren’t actually aware of the chain of inferences that yield insights. Most of the work happens in the background as our brain is making sense of vast quantities of information.

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a way to do it. When people do it successfully, we call them genius. This is a deep dive into what an insight is, and how geniuses end up finding them.